Trade Shows and Business Conferences

Conference season is fast approaching. Frankly, I love going to Trade Shows and Business Conferences for the music industry and film industry. So much of my work is on the telephone, working with Artists. It’s a real treat to see people face to face, to hang out, listen to amazing music, see new films, and really create connections.

And isn’t that the point of these industry business conferences and trade shows? Whatever our technological advances, we are, at heart, a community. And your ability to succeed in your community – the Arts and Entertainment community – is based on your relationships and your connections.

One venue operator told me that he will often see an artist at a conference two or three years in a row, watching that artist’s growth, before choosing to book them into his venue. This is partly because he only books so many acts per year, but also because he wants to have a sense of the artist’s long term commitment to his craft and his career.

So, I recommend that you plan to go to conferences every year. And that you budget it into your time and your finances, with the intention of creating long term relationships.

Don’t look for the quick fix. Don’t be a flash in the pan. Commit to your long term success and take action accordingly.

On that note, one of my favorite conferences – FARWest – has extended their deadline for showcase submissions for one more week – until July 14th. Don't miss it!